A small pause can make the next video a choice.

The research behind NoLoop: design friction, stopping cues, digital self-regulation, and what the evidence does—and does not—show.

NoLoop is built around a modest idea: when a feed makes the next piece of content automatic, a small boundary can bring back a chance to choose.

We use “break the doomscrolling loop” as shorthand. The research literature uses more precise terms: design friction, stopping cues, de-immersion, and digital self-regulation. The distinction matters. NoLoop is not a medical treatment and does not make claims about changing dopamine. It changes the interaction so continuing requires a moment of intention.

Read the research

• Why friction can interrupt an automatic scroll loop — how pauses, explicit choices, and finite batches change the default.
• What the evidence supports—and what it does not — study results, trade-offs, and the boundaries of our claims.

The studies are not tests of NoLoop itself. They examine related interventions in other apps and settings. We link to the original papers so you can review the evidence directly.